KeySoftware’s all-in-one CRM system thanks to efficient API integrations
An interview with Martin Kok, founder and CEO of KeySoftware
KeySoftware is the perfect solution for real estate agents who are looking for a versatile and user-friendly CRM system. Four years ago, founder Martin Kok started developing this system, which has now been in use successfully for eight months. “We worked on it for a long time, more than three years,” Martin says proudly. “Unlike other systems, which are often developed from an IT perspective, we have really built KeySoftware from the broker’s perspective.” The result is an all-in-one platform that perfectly meets the wishes and needs of the user. With KeySoftware, all parties involved, from homeowners and photographers to notaries, can collaborate efficiently during the entire sales process.
Martin Kok
Founder and CEO
Challenge
KeySoftware was looking for data that could be seamlessly integrated into their own software. The goal was to create one system that allowed real estate agents to find and manage all information, without the need for external websites. “We found that solution at Matrixian,” says Martin. “With your API integrations we were able to integrate everything perfectly.”
“The reason we chose Matrixian is the user-friendly API documentation and the extensive data deliveries. You actually had everything we needed in terms of data and that is very nice. We do not want 10 integrations with 10 different parties; we prefer one reliable party that offers everything. It makes maintenance and updates a lot easier. And if the documentation is also very good, that is a big plus for our developers to work with!”
Use of API’s
KeySoftware uses various Matrixian APIs, including:
- WOZ API: To obtain the most recent WOZ value
- Home Value+ API: API: To retrieve accurate home values, characteristics of the home and reliable reference homes
- Transaction API: Provides insight into the last transaction price
- Ownership Report API: Provides proof of ownership in the form of PDF reports
These APIs have been integrated into KeySoftware since the beginning of this year.
Implementation and benefits
“The implementation of APIs has made the workflow for real estate agents a lot easier,” says Martin. “The biggest benefit is that we can now offer our own home value report, thanks to various APIs. This report contains all detailed data about a home and is normally only available to brokers affiliated with trade associations. Because we are not tied to such organizations, we have a competitive advantage and can make our platform more accessible to a much wider audience.”
“In the future, we will also have property information automatically filled in by APIs. This means that when a real estate agent puts a house up for sale that has already been on the market, all known data will be filled in automatically. This saves a lot of time and makes the process a lot more efficient!”
Results and impact
Although no specific figures can yet be shared, the number of KeySoftware users is growing. The API integrations have contributed to higher efficiency and user-friendliness, which increases the appeal of KeySoftware for new users. KeySoftware customers have noticed the improvements, especially the simplicity and speed with which they can perform their work. The integration of all necessary functions within one platform makes their work more efficient and enjoyable.
Collaboration and future plans
Martin is satisfied with the collaboration with Matrixian. “Our head of programming has direct contact with your team and all technical questions are addressed quickly and efficiently,” he says. “The documentation of the APIs is perceived to be very good, which makes their integration and use easier.”
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“We chose Matrixian because of the user-friendly API documentation and the extensive data deliveries. You actually provide all the data we need and the excellent documentation is a big plus for our developers.”
