Telephone acquisition is still one of the most successful ways to reach new customers. A file with phone numbers can therefore be seen as first-class data. But how do you collect this data? And how do you ensure that the data remains up to date?
This is how you start with the right B2B database
First of all, it is important to consider which phone numbers you want to collect. That depends on which product or service you will offer the market and for which company it will be suitable. If you offer office supplies, starters and small businesses may be interesting for you, but if you sell contracts, you might want to focus on companies in a later stage and of a larger size. In addition, you should consider who you want to speak to, such as the director, the marketing manager or the purchasing manager. Depending on this, you can collect phone numbers and build the right B2B database.
Choose relevance
It might seem obvious, but it is also good to determine which phone numbers you do not want to have in your database. Take companies that are in a multi-company building. They are often already provided with certain services, such as cleaning and electricity. It is therefore a waste of time to approach these companies on an individual basis for these services. In addition, it is important that your data is up to date, as you can only call (potential) customers with the correct phone numbers and there is nothing to sell to companies that are bankrupt.
Approaching small businesses and sole proprietorships
There is no Bel-Me-Niet-Register (do not call registry) for businesses. However, be careful with sole proprietorships, as they can still be registered in the register as an individual. Therefore, you should always ensure that you check phone numbers of sole proprietorships with the Bel-Me-Niet-Register before proceeding with acquisition. In addition, check whether companies (often smaller companies and sole proprietorships) have a mobile number. If this is the case, you can (also) target them online. By loading the numbers into the Facebook campaign tool, you can gain insight into associated accounts. This way, even companies from the Bel-Me-Niet-Register can be reached!
Easily download an accurate database of high quality
At Matrixian Group you can select prospects based on various characteristics such as industry, size, type of company or contact person. You can then immediately download an accurate, high-quality database with phone numbers. Do you also want to approach your prospects by post? Then check in advance whether they are okay with this. Some companies have indicated to the Chamber of Commerce via the Non Mailing Indicator that they do not wish to receive mail. Our tip: avoid irritation and respect their wishes.
Good to know about privacy
Privacy plays an important role when we deal with data. We have the data of 2.6 million companies in the Netherlands and 38 million companies in Europe. If you purchase a telephone or address file via Matrixian Group, you can be sure that your data has been lawfully obtained. Matrixian Group complies with all information obligations and will also inform you about what you can and cannot do in the field of data.
