What you need to know as a company when using marketing data

What you need to know as a company when using marketing data

Privacy is an important point, if not the most important point, when your company uses marketing data. Especially regarding the changes that the new European privacy legislation, the GDPR, introduces. Because even if you collect data of companies, you have to deal...
Insights: The value of solar panels for home sales

Insights: The value of solar panels for home sales

Solar panels on homes; there has already been a lot of research into the yield models when solar panels are used for their entire lifetime. But what if the resident moves before that? Are solar panels a powerful point of sale or does the investment mean nothing in...
Event Driven Marketing

Event Driven Marketing

Marketing and customer approach often occur without proper coordination between the message and the time at which the message is most relevant to the potential customer. Large budgets are made utilised for a large group of consumers. In some cases, selections have...