3 applications of predictive modelling for marketers

3 applications of predictive modelling for marketers

As a marketeer, you are always looking for tools to gain more insight into your customers and their behaviour through data. Predictive modelling began its rise a number of years ago and has since become a reliable tool for predicting customer behaviour and needs in...
Full-on action for the fullest milk of the Netherlands

Full-on action for the fullest milk of the Netherlands

Holland Jersey produces the fullest milk of the Netherlands. That milk is not only really good, but also has a special characteristic that Holland Jersey wanted to highlight with a special marketing campaign. What makes Jersey Melk special? Thina van Middeldorp,...
Matrixian Group receives financing for further growth

Matrixian Group receives financing for further growth

Rabobank Amsterdam provides Matrixian Group with additional financing. The technology and data company wants to use this investment to accelerate the growth, innovation and product development. Matrixian Group specialises in (customer) data analytics and targeting and...